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LUCKY BEVERAGE CO. – Privacy Notice 

Last updated on 13 March 2024


This Privacy Notice describes the information collection, use, and sharing practices of Lucky Beverage Co., (“Lucky Beverage”, “we”, “us”, “our”) and its affiliates and subsidiaries when you interact with us through our website at (the “Website”) or other digital products on which this notice appears (collectively, the “Services”). When you use the Services, your personal information is collected and processed by Lucky Beverage. 


We collect personal information, which is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, when you: 

  • Purchase a Lucky F*ck Energy Drink. Our Website allows you to begin a purchase on our Website by adding items to your cart. However, you will automatically be redirected to Amazon to complete the purchase. We do not sell Lucky F*ck Energy Drink directly from our Website. To learn more about how Amazon handles your personal information, please see Amazon’s Privacy Policy and Terms of Use

  • Join our Mailing List.  If you join our mailing list, we will collect from you your email address and mobile phone number. We use this information to send you email and SMS communications regarding discounts on our products, new products, and promotional and marketing information related to Lucky F*ck energy drinks and products. You can opt-out of receiving emails at any time by clicking the “Unsubscribe” link at the bottom of the email. You can opt-out of receiving SMS messages by replying ‘STOP’ at any time. 

  • Engage with Us on Social Media.  If you engage with us on any of our social media platforms for example, Instagram, TikTok, YouTube, or Meta (formerly known as Facebook), we collect basic engagement metrics or use of it to tailor content and marketing and use it to improve user experience. Please note, we do not control the use or storage of the information that you have posted to any social media website or platform. The information is collected and processed by the social networking platforms for their own purposes, including marketing. These social media platforms are also publicly accessible and any personal information that you post on them can be viewed by others or used by them as they see fit. For more information on how TikTok, Instagram, Meta, or YouTube use your personal information, please see TikTok’s Privacy Policy, Instagram’s Privacy Policy, Meta’s Privacy Policy, or YouTube’s Privacy Policy


  • Contact Us.  If you contact us by sending us an email, we will collect from you your name, email address, and any other additional information you wish to provide. We use this information to respond to your inquiry and look up past order history, if applicable. 


  • Visit or interact with the Services. In addition to the personal information you provide directly to us, we also collect information from you automatically as you use our Services via cookies, pixels, and similar tracking technologies. This includes the following internet or other electronic network activity information


We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information when you interact with the Services. We use this information to: (i) track you within the Services; (ii) enhance user experience; (iii) conduct analytics to improve the Services; (iv) prevent fraudulent use of the Services; (v) diagnosis and repair Services errors, and, in cases of abuse, track and mitigate the abuse; and (vi) provide targeted advertising. 

Particular third-party cookies to note on our Website include: Google Analytics, Double Click, and Meta (Facebook). In general, you can also disable cookies by setting your browser to refuse cookies or indicate when a cookie is being sent. Please note, if you opt out of these targeted advertising cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt out of each browser or device that you use. To learn more about your privacy choices, please see YOUR INFORMATION CHOICES.

  • Google Analytics. We use Google Analytics to collect information on your use of the Services for its improvement. To collect this information, Google Analytics installs cookies on your browser or reads cookies that are already there. Google Analytics also receives information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personal information. Google’s ability to use and share information collected by Google Analytics about your visits to our Website or to another application which partners with Google is restricted by the Google Analytics Terms of Use and Privacy Policy. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on, which can be accessed here

  • Double Click. We utilize DoubleClick by Google to serve ads based on a user’s prior visits to our Website. Each visitor to our Website receives a different cookie, and the information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. DoubleClick enables Google and its partners to serve ads to you based on your visits to our Website in addition to other websites on the Internet. Please review Google’s Privacy Policy for additional information on how Google uses the information collected. 


  • Facebook Pixel.We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our websites and mobile applications by clicking on the Facebook ad. Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through Facebook Pixel. However, the information collected via the Facebook Pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings, and you can clear and control the information that third parties share with Facebook in your Off-Facebook Activity page. If you do not have a Facebook account, you can opt out of Facebook ads through the Digital Advertising Alliance. You can also follow the instructions in the “YOUR INFORMATION CHOICES” section.

  • Aggregate data. We aggregate the data we collect for benchmarking purposes and for internal analytics. We maintain and use this data in deidentified form. We will not attempt to reidentify the data unless it is necessary to determine whether our deidentification processes satisfy applicable data protection laws.

Lucky Beverage will also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.


  1. General Sharing 

Lucky Beverage shares personal information in the following instances: 


  • In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

  • With service providersWe share your data with third-party companies who perform services on our behalf, like managing our e-commerce platform, shipping vendor, fraud and abuse prevention, data analysis, marketing and advertising services, email and hosting services, and customer services and support. These service providers may access your personal data and are required to use it solely as we direct, to provide our requested service.

  • With Third Parties. We may need to disclose your personal information to third parties, such as legal advisors, law enforcement agencies, or governmental/regulatory bodies to protect our legal interests and other rights, protect against fraud or other illegal activities, prevent harm, for risk management purposes, and to comply with our legal obligations. 

  • For legal purposes. We share your personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.


You have the following choices with respect to your personal information: 

  • Opt Out of Google Analytics. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser, which can be accessed here


  • Opt Out of Advertising Cookies. All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: Please note that each web browser is different. To find information relating to your browser, visit the browser developer’s Website and mobile application. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our website may not function properly. If you choose to opt out, we will place an "opt-out cookie" on your device. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.

  • Opt Out of Marketing Emails. You can unsubscribe to our marketing email communications at any time by clicking the “Unsubscribe” button at the bottom of the email. Please note, we may still send you emails related to our Services and Products. 


  • Opt Out of SMS Messaging. You can unsubscribe from receiving SMS messages at any time by responding ‘STOP’ to our SMS message. Please note, we may still send you SMS messages related to our Services. 


We do not respond to Do Not Track requests. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. 


We implement and maintain reasonable security measures to protect the personal information that we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. These security measures include: data protection, secure configuration of assets, account management, access control management, vulnerability management, audit log review, malware defenses, network monitoring and defenses, a security awareness training program, and security incident response. However, no security measure or modality of data transmission is 100% secure, and we are unable to guarantee the absolute security of the personal information we have collected from you. 


We do not collect the personal information of anyone under the age of thirteen (13). If we learn that we have collected or received personal information from individuals under the age of thirteen (13), we will delete the personal information. If you believe we have personal information on individuals under the age of thirteen (13), please contact us at the contact information provided below.


We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page, and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website and/or via email, and obtain your consent, if required.


If you have any questions or concerns regarding this Privacy Notice, please contact